The Autism Society of Maryland is proud to join with the Autism Society of America, its parent organization, and 75 affiliates nationwide, to unveil a new brand, created with love and intention from self-advocates, caregivers, loved ones, and professionals. The experience of Autism is not one thing, it is many things. And because the connection between those experiences is you.
For far too long, individuals living on the Autism spectrum have been categorized, labeled and placed into diagnostic boxes. But life experiences are far more complex, and the Autism Society embraces the infinite ways in which people live their lives. In service of those unique experiences, the Autism Society has undergone a major rebranding effort.
The new thread logo is a symbol for community, strength, equality, diversity, pathways and of course, connection. The single threads of the Autism Society brand mark represent individuality and unique experiences that are simultaneously interconnected and woven into the greater community.
We are proud and excited to advance our mission to create connections, empowering everyone in the Autism community with the resources needed to live fully. Our vision is to create a world where everyone in the Autism community is connected to the support they need, when they need it. We do this while embodying our values of Dignity, Equity, Inclusion, Diversity, and Integrity.
The brand was developed with over 150 members in the Autism community, making it a reflection of our community. Every element was designed to create a beautiful, functional space to increase access to resources and information.
The new brand means that we can do more to serve our community without visual, auditory or other sensory barriers, and provide more visibility for the diversity of experiences across the spectrum.
Ultimately, the Autism Society’s brand is intended to foster connections within the Autism community. Connections to resources, information, services, opportunities, and of course, to each other. Whether you are a parent looking for a support group to build social connections for your child, or an Autistic self-advocate looking for ways to impact policy in your community, the Autism Society knows that #TheConnectionisYou!
Over the next weeks and months, you will notice many changes to our look and our website. #TheConnectionisYou
